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M21
Counsel for the creative and innovative industries.
M21 is a Paris law firm advising companies and entrepreneurs across a wide range of sectors. Vaadigm created its visual identity, from the monogram and its motion system to the print collateral, and designed a website that brings the firm’s expertise into focus.
A modular identity
The M21 monogram is drawn on a grid. That same grid structures the whole identity: it animates the logo, generates the textures and organises every layout, from business cards to social media posts.
A website fluent in every sector
Each practice area gets its own entry point, with a clear hierarchy and restrained motion. The result is a site that feels precise and approachable, true to the way M21 works with its clients.
Credits
- Art directionValentin Ledent, Florent Dos Santos
- UI designFlorent Dos Santos, Jade Sans
- Motion designJeremy Lacour