Urssaf

In 2020, Vaadigm redesigned Urssaf’s visual identity, creating a new logo and an entirely new graphic territory. This new identity stands out for its modularity and ingenuity, offering great flexibility in its applications.

One of the major challenges of this redesign was to enable Urssaf to address its different audiences effectively by assigning them distinct graphic codes. This segmented approach ensures targeted and relevant communication for each audience.

Another challenge was to design an easily scalable graphic system. Urssaf’s communication media are extremely varied: from brochures to the website, architectural signage and audiovisual productions. This diversity called for an identity able to adapt to every context while remaining consistent.

Since then, Vaadigm has worked with Urssaf every day on many creative projects. Through this partnership, the studio brings its full range of skills: art direction, branding, editorial design, motion design, illustration, photo direction and production, as well as digital. This ongoing collaboration is a testament to the success of the new identity and to the relationship of trust built between the two.

Since 2020, our studio has supported Urssaf in designing and producing its annual reports.

Our approach is based on constant innovation: rethinking the visual and narrative codes every year to offer a renewed and exclusive reading experience. We design original editorial formats that combine rigorous information with graphic creativity, making complex social and economic data accessible.